[GALA Valencia 2024] Managing Nimble Multicultural Teams in the Age of AI and Technological Transformation
The landscape of language services is undergoing a seismic shift due to the broad implementation of artificial intelligence (AI) and rapid adoption of technological advancements. This shift presents substantial challenges for many organizations, particularly when they must adapt within a fast-paced context. Using the gaming industry as an example, we will highlight key moments in our journey of creating a fully remote, resilient, nimble multicultural team who was challenged with thriving in this ever-changing sector. The discussion will center around a case study involving the creation and expansion of a team composed of more than 100 localization quality assurance (LQA) professionals, working and living all around the world. Our approach focused on building teams capable of seamlessly embracing change. With this experience in mind, we will explore the intricacies of executing efficient remote work, fostering multicultural collaboration, and adopting innovative technology.
Furthermore, we will offer valuable insights and practical tactics to either build resilient teams from the ground up or strengthen existing ones, equipping them to thrive. Additionally, we will highlight the significance of cultural awareness, effective communication, and cross-cultural dialogue, offering concrete strategies to create an environment rooted in mutual respect and trust among team members. Finally, we will delve into the concepts of change, adaptability, and future-proofing, providing experiences surrounding how to maintain flexibility in the face of evolving tools and methods.
Regardless of where audience members are in their technological integration journey, they will find our real case studies and lessons learned both inspiring and practical. Our presentation is designed to help attendees harness the power of diverse teams in the ever-evolving world of language services. Attendees can expect tangible takeaways, interactive engagement, and a clear understanding of possible ways to navigate this new era.
Host organization: Globalization and Localization Association
Event Speakers
Marina Ilari
Terra Translations
Marina Ilari, CT is an ATA certified English>Spanish translator with over 16 years of experience in the translation industry. She has worked as a translator, editor, and quality assurance specialist for many companies around the world with a special focus on creative translations and video game localization. She is the chief executive officer of Terra Translations and co-host of the podcast about translation, En Pantuflas.
Angie Tapia
Terra Translations
Angie Tapia is a Business Development Manager at Terra Translations. She studied Translation and Interpreting at Ricardo Palma University and is in her second year of the master’s degree in Administration and Project Management at UPC. She has served as Head of Language Services at the Lima 2019 Pan American and Parapan American Games. She has 6 years of experience as a Professor of Professional Management, Specialized Software, and Interpersonal Relationships courses within the Professional Translation and Interpreting program at the Peruvian University of Applied Sciences. Angie has worked over 10 years as a Translation Project Manager.