Where Advertising Goes, Money Follows: Opportunities for the Localization Industry
This recording is free for non-members. Log into your GALA account to watch the recording. If you don't have a GALA account, you can create one for free.
The internet that we experience today has been shaped by advertising that provided an easy and obvious way for companies to generate revenue. Its growth has been fueled by brands shifting a huge proportion of their marketing budgets into online ads, which became the main source of funding for most websites and social networks. Behind those digital ads, a market estimated at US $600 billion in 2023, there is a vast infrastructure designed to collect data events and target custom audiences with multitude of services.
In this webinar, Sabina Jasinska tries to demystify the complex structure of the digital advertising landscape and demonstrate how different types of players make money in digital. Since every single marketing strategy relies on content to get a message across to the target audience, she explores opportunities where advertising and localization meet.
Takeaways:
- Digital advertising landscape and how companies make money in digital
- Future of online privacy and its impact on digital services
- Localization needs in digital advertising, from Google ads to programmatic
Host organization: Globalization and Localization Association
Event Speakers
Sabina Jasinska
Sabina is an international marketing leader with 15+ years of experience in managing global marketing, sales and operations teams for B2B SaaS companies, including 13 years with top LSPs: Donnelley Language Solutions and SDL. One of her passions is building communities - that's why she dedicated her time as a member of the Board of Directors of GALA, Translation Commons and the advisory board of the Localization Institute.