delsur.
delsurtranslations Unveils New Brand Identity on International Translation Day
On Monday, September 30th, in celebration of International Translation Day, the renowned translation company delsurtranslations introduced its new brand identity, logo, and slogan. The event took place at the company’s headquarters in the Capitalinas complex, attended by the entire staff, representatives from local and international clients, members of industry associations, academia, and the media.
The new logo, that was painted by artist Pretto on the walls of the company, embodies a refreshed visual identity, indicating a more innovative and energetic direction. The streamlined brand name strengthens the company’s overall identity, making it more memorable and adaptable to future services and expansions. The new slogan was co-created through a collaborative process involving the internal team, capturing a vision of the future, evolution, and innovation.
Refreshing the brand was a natural step in the company's evolution, as it incorporates Artificial Intelligence into services that are traditionally performed entirely by human experts. These services include translation, dubbing, subtitling, scriptwriting, content creation for social media and marketing, data anonymization, classification, and sentiment analysis. Now, these services harness the advantages of AI-based tools, complemented by human driven pre-processing and post-quality control.
“Change, evolution, innovation... these words reflect a new approach that add tangible or intangible value to our lives. For an organization to succeed, it needs to adapt, innovate and continuously improve to meet the needs and expectations of its clients, collaborators, and the community it serves,” said Virginia Minhondo, Managing Partner, who co-founded the company in 2003.
Angelica Perez, co-founder and Managing Partner, added, “After a year of intense work, we have come to understand the implications of AI implementation from various perspectives, including ethical considerations, confidentiality, adaptability, and responsible use. We recognize that this is a continuous learning process that involves trial and error and requires flexibility to adapt to new challenges. Today, we are ready to launch a new range of services that leverage the processing power and generation capabilities of cutting-edge AI tools, combined with the expertise, specialization, and high standards of our team and a network of exceptional professionals.”
About delsur.
Founded in 2003, delsur. (formerly delsurtranslations) has been at the forefront of the translation industry, offering a wide range of services to clients worldwide. With a focus on innovation and quality, the company continues to evolve and expand its offerings, staying ahead of industry trends.