Red Bee Sponsors AVTpro to Advance Audio Description Standards

OOONA, a leading provider of professional management and production tools for the media localization industry, announced today that Red Bee Media will be sponsoring the AVTpro certification in audio description. This partnership underscores Red Bee Media’s commitment to promoting high-quality access services for, and with, blind and low-vision audiences.

AVTpro (https://avtpro.ooona.net) is the first-ever professional qualification in media localization, designed to set industry standards and highlight the expertise of media professionals. Endorsed by media localizers, independent translators, researchers and academics, the certification allows professionals to distinguish themselves in an increasingly competitive market. Designed by media experts and backed by leading media companies, AVTpro plays a crucial role in establishing best practices for media localization.

“We are impressed by the work that has gone into AVTpro’s subtitling certifications and are eager to see a similar program launched for audio description,” says Tom Wootton, Head of Access Services at Red Bee Media. “As pioneers in the audio description field, we are committed to raising the profile of this essential access service. Supporting AVTpro aligns with our mission to advance industry standards, promote inclusivity and improve media accessibility for all.”

Wayne Garb, OOONA co-founder and CEO, welcomed Red Bee Media’s sponsorship: “We are delighted to have Red Bee join the AVTpro team, supporting the development of professional certification in audio description. We also look forward to continuing our collaboration with Red Bee on enhancing the OOONA Audio Description tool. Certification reflects the growing maturity of the market and, with the European Accessibility Act coming into full effect this June, now is the perfect time to establish industry-wide recognition for audio description expertise.”

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Red Bee Media (https://www.redbeemedia.com) is the leading global media services partner for innovation and growth. We enable some of the world’s most recognized media brands, broadcasters and content owners to instantly connect with audiences anywhere at any time. Every day, millions of people across the globe discover, enjoy and engage with content prepared, managed, broadcast and streamed by Red Bee Media. Headquartered in London, with more than 2,000 media experts in Europe, Asia Pacific and North America, Red Bee Media provides innovative solutions across the entire content delivery chain, including Playout, Streaming, Distribution, MCR, Media Management, Access, Content Discovery, and Post-Production services.

OOONA.Net Ltd (https://ooona.net) is a globally recognized provider of professional management and production tools for the media localization industry. Renowned for its state-of-the-art software catering to subtitling, voiceover, dubbing and captioning needs, OOONA’s modular pay-as-you-go pricing model empowers users to tailor solutions to their specific requirements. The company is trusted by leading media localizers, broadcasters and a vast user base spanning over 160 countries. OOONA complements its offering with EDU, a virtual hub dedicated to continuous training in media localization, and The POOOL, an online directory for industry professionals. It is also the leading force behind AVTpro, the first-ever professional certification in media localization.

Contacts for further information

Newsmedia support: David Kirk, Stylus Media Communications

+44 (0)1342 311983 | [email protected]

Red Bee Media: Tom Wootton, Head of Access Services

https://www.redbeemedia.com | [email protected]

Red Bee Media, 201 Wood Lane,London, W12 7TP United Kingdom

https://www.redbeemedia.com

OOONA: Andrew Garb, Global Account Manager

+972 732-688126 | [email protected]

OOONA.Net Ltd., Hata’asiya St 4, Tel Aviv, Israel

+972 732-688126 | [email protected] | https://ooona.net

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