Translated Unveils Lara, A Breakthrough Translation AI System To Enhance Global Communication

• Lara surpasses traditional machine translation by explaining its reasoning and leveraging contextual understanding to approach the quality of the top professional translators.
• In a rigorous double-blind study, professional translators ranked Lara highest in accuracy when compared to popular machine translation tools.
• Lara was trained on the NVIDIA AI platform using 1.2 million GPU hours.

Rome, November 4, 2024 — Translated, a global leader in AI-powered language solutions, today introduced Lara, a breakthrough translation AI that outperforms popular machine translation and approaches the quality of top-tier professional translators.

Trained with NVIDIA GPUs, Lara redefines machine translation by explaining its choices, leveraging contextual understanding and reasoning to provide professional-grade translations users can trust. This milestone announcement follows a $30 million investment led by the private investment house Ardian in 2021 to bring Translated’s language technology to a global audience.

In recent years, Translated has considerably expanded its machine translation offering, increasing the number of languages supported from 62 to over 200 and developing a novel technique, Trust Attention, that ranks source data based on its reliability, and has contributed to advancing accuracy in generative AI.

The combination of Translated’s advanced technologies and a vast global network of professional translators is trusted by clients worldwide, including Airbnb, SpaceX, Uber, and Glovo.

“Lara is a significant milestone in our mission to allow everyone to understand and be understood in their own language,” said Marco Trombetti, CEO of Translated. “Language has driven human evolution, allowing us to understand each other and collaborate for a better future. Based on the experience of our clients, with the latest AI advancements, we estimate a growth in demand for both machine translation (100x) and human translation (10x). By supporting global understanding, Lara is helping us to progress towards the next phase of human evolution.”

Lara articulates its translation choices using the largest and most meticulously curated dataset, a unique collection of 25 million real-world translations by top professional translators. It includes machine-generated translations reviewed and refined by professional translators, capturing errors, corrective feedback, and reasoning during disagreements. Lara utilizes this knowledge, along with contextual understanding, to weigh options and refine translations to ensure accuracy and clarity. Users can also instruct Lara on the relevant style for a translation, whether fluid, faithful, or creative, depending on the project. Together, these features result in one of the most trustworthy translation AI offerings available worldwide.

“Bridging language barriers enhances global communication and cultural understanding,” said Jonathan Cohen, vice president of Applied Research at NVIDIA. “Powered by the NVIDIA AI platform, models like Translated’s Lara are helping enable nuanced, context-aware translations across languages with increased accuracy.”

Lara further redefines traditional machine translation by providing live human support for specialized needs, such as cultural relevance checks and desktop publishing. Lara is now accessible for personal and professional applications in the most frequently requested languages worldwide (English, French, German, Italian, Japanese, and both Simplified and Traditional Chinese), with a plan to support all 200 languages already covered by Translated’s solutions.

In a rigorous double-blind study, professional translators ranked Lara highest when compared to popular machine translation tools. Lara consistently makes fewer errors than median professional translators and approaches the language singularity. Translated considers this to be the point when the top professional translators will spend as much time reviewing a translation delivered by AI as one delivered by their peers. Based on early evaluation, Translated expects it will be able to reach language singularity in 2025 when a new, more powerful version of Lara will be released.

Lara is available for individuals and teams at https://lara.translated.com. For information on how enterprises can implement Lara into localization workflows, businesses should contact Translated directly.

ABOUT TRANSLATED
Translated is a leading language services provider and a pioneer in using artificial intelligence (AI) to assist professional translators. The company was founded in 1999 by linguist Isabelle Andrieu and computer scientist Marco Trombetti with the mission to enable everyone to understand and be understood in their own language. In pursuit of its mission, Translated invented commercial, context-adaptive machine translation (MT) in 2017 with ModernMT. Translated’s work is trusted by clients worldwide, including Airbnb, Uber, and Glovo, and has been recognized as leading in AI-powered translation technology by IDC Marketscape, CSA Research, and Gartner.

In 2024, Translated launched Lara, a breakthrough translation AI that outperforms leading machine translation and approaches the quality of top-tier professional translators. With ModernMT and Lara, Translated combines the sensitivity of over 500,000 native-speaking professional translators with the
speed and capability of machines, making it possible to tackle once unimaginable localization projects. Today, Translated delivers fast, consistent, high-quality translations to over 300,000 customers in 200 languages and over 40 subject areas.