[FREE WEBINAR] The New Value Equation: How AI is Redefining Work, Content, and Brand Worth

Join us to explore how artificial intelligence fundamentally reshapes our understanding of value. Beginning with current AI adoption trends and market data, this session will examine how rapidly evolving AI capabilities are transforming traditional value metrics across business and society.

We'll analyze three critical dimensions of value transformation in the AI era. Discover how AI is revolutionizing the value of professional work, moving beyond traditional time-and-effort metrics to focus on results driven by knowledge and expertise. Explore the complex landscape of content value in a world where AI can generate material quickly and learn how organizations can begin to address questions of ownership, protection, and accessibility. Understand why brand value and identity have become more crucial than ever as organizations build trust in AI-powered customer experiences.

This 45-minute presentation will cover:

• Current state of AI adoption and impact across industries, supported by the latest market research
• How AI is redefining workplace value from effort-based to impact-driven outcomes
• The evolving nature of content value and protection in an era of generative AI
• Why brand identity has become the new currency in building trust with AI-powered interactions

Perfect for business leaders, professionals, and decision-makers seeking to understand and adapt to the changing nature of value in an AI-augmented world.

Host organization: Globalization and Localization Association