[GALA INNOVATES] Innovation Stories: How AI Transformed Localization in Gaming and Medicine
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PLEASE NOTE: THIS EVENT WILL NOT BE RECORDED.
Join us for a rapid fire session on how AI translation is making waves in both the medical and gaming worlds.
First you’ll hear from Cristina Anselmi (MT, Tech and Automation Manager at Electronic Arts). She will share EA’s innovation story of bringing automatic translation into their game localization process, showing how they improved speed and kept quality in check.
Then we’ll give the floor to Sara Guerreiro de Sousa (Product Manager at Unbabel Innovation Team). She will show how the company’s High Risk tool is used in the medical field to make sure that translations meet strict regulations.
Whether you're dealing with creative content or tricky regulations, these two innovation stories will offer you fresh ideas and inspiration.
The discussion will be moderated by Andrea Ballista (Voiseed) and Dave Ruane (Lion People Global).
Key Takeaways
- Hear about the ups and downs of using automatic translation in creative industries
- See how AI can help with translation and compliance in regulated fields.
- Listen to tips for balancing speed, efficiency, and quality in AI-driven translations.
Our hosts, Andrea Ballista and Dave Ruane will chat with our innovators and uncover the secrets behind how they developed and deployed these innovations as well as give insights on other innovative trends currently being seen and felt in the marketplace.
When
23 September, 2024 - Online
8am PDT (17:00 CEST)
The Program
8am PDT (17:00 CEST) - Integrating automatic translation in the localization pipeline: a 5-year success story.
Presenter: Cristina Anselmi (MT, Tech and Automation Manager at Electronic Arts)
“Before the LLMs era, implementing an automatic translation system for very creative content, especially in the videogame industry, seemed like a utopian idea. At EA we made it possible starting in 2019 and optimizing it throughout the years. In this session we will explore what was the reason behind the choice, what to consider before implementing it and how to make this a smooth transition without disregarding quality while improving efficiency and speed of delivery.”
8:30am PDT (17:30 CEST) - Handling High-Risk Content in the medical industry
Presenter: Sara Guerreiro de Sousa (Product Manager at Unbabel Innovation Team)
"Handling high-risk content in the medical and pharmaceutical industries poses serious challenges, including translation errors and regulatory compliance issues that can delay the market entry of new drugs. At Unbabel, we set out to address these challenges, such as detecting translation errors, generating explanations, and ensuring regulatory compliance. Our team developed a solution called High Risk to increase accuracy, speed and consistency. The result: reduced liability risk, ensured patient safety, and accelerated product launches in multiple markets."
Host organization: Globalization and Localization Association
Event Speakers
Cristina Anselmi
Technology and innovation enthusiast, Cristina has worked in the video game industry for the past 10 years, with several different roles all related to project and program management. She has taken care of the localization of several AAA titles to make sure to deliver the best player experience possible. Her focus for the last 5 years has been implementing AI technologies to automate workflows, acting as a program manager and product owner for several developments around machine translation and technology and managing a team of MT and Tech Specialist to achieve this. Her goal is to pave the way for AI and technology to be welcome and used in the daily life and be seen as a help rather than an enemy, a powerful tool that can enhance productivity, without ever jeopardizing quality and creativity.
Sara Guerreiro de Sousa
Sara Guerreiro de Sousa works as a Product Manager at Unbabel Innovation Team. She is currently leading the development and delivery of two new products: one on Cultural Transcreation and another one on Translation and Compliance Assessment for High Risk content such content from Pharma and Medical domains. Sara holds a Bsc. in Applied Mathematics from IST (University of Lisbon) and Msc in Finance from NOVA School of Business and Economics. She has 8+ years of experience working at the intersection of data science, innovation and responsible product development. Sara is part of the core management team of the Center for Responsible AI, committed to the development of AI driven products that are trustworthy, fair and transparent and sustainable.
Andrea Ballista
Andrea has been working in the game industry for more than 25 years. Starting from the passion of music, songwriting and singing, he holds a Computer Music graduation. After having co-founded Binari Sonori in 1994, he has been Audio Director for Keywords Studios from 2015 until the end of 2019. In 2020 he has co-founded Voiseed to proceed into research and development of deep learning based emotional virtual voices.
Dave Ruane
Dave Ruane started his 28-year localization industry journey in technology and solutions roles, followed by operations management, consultancy and then designed globalization business solutions for enterprises. Dave is a moderator and speaker at industry events, and runs the Process Innovation Challenge. He is a self-confessed techie, based in coastal Spain and more often than not can be found near fly fishing water.
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