[GALA Valencia 2024] AI: The Plus-One at the Global Party
AI wasn’t exactly invited to all the parties, but everyone is bringing it along anyway. Providers are actively leveraging AI to make their products and services more enticing. Customers are increasingly focusing on AI-related offerings when choosing vendors. So how is AI changing the way vendors and clients come together? This session explores this question from the client’s perspective, focusing especially on large-scale organizations with complex global business models. How are such client organizations utilizing technology and partnering with vendors in a marketplace where everyone is at least casually dating, if not already in a committed relationship with, AI? Bringing together panelists from across the for-profit and not-for-profit sectors, this session explores how client organizations with global reach are adopting AI-powered tools and seeking new collaborative relationships with AI-empowered vendors to take their multilingual operations to the next level. Such organizations develop, implement, and support a constellation of multilingual products and services, using everything from translation and localization to interpretation, design, and content creation, to engage their global audiences.
Speakers from Rotary International, Workday, and Global Sights Consulting talk about how AI is helping their organizations evolve their global capabilities in scale, efficiency, diversity, and more, and what they find most compelling about the possibilities that AI opens up. They also discuss the challenges they face in using different AI tools across multiple business areas and processes, including the difficulty in balancing the benefits AI provides against their accountability to their own global constituents.
Host organization: Globalization and Localization Association
Event Speakers
Patrick Nunes
Rotary International
As somebody who has been actively involved in localization for over 20 years, I am passionate about the strength of our industry and also the constant need for us to keep evolving how we position ourselves and how we do things. From owning an LSP back in Brazil, to leading localization and interpretation programs, and many strategic global content and brand positioning initiatives, I believe the best results are accomplished when we can truly engage, inspire and activate those around us. I am an inclusionist: I believe everybody has something positive to offer, no matter where you sit at the table. I am a visionary: I believe that if you have your heart in the right place and the true desire to create positive impact, every vision can become reality. I am curious: I believe the status quo is there to be challenged and serve as guidance for change and growth.
Hyun-Jung Lee
Rotary International
Manager of a team of 20+ professionals responsible for translation/localiazation, editorial content development for regional audiences, social media channel;operation in non-English languages, and consultation on regional marketing campaigns and initiatives.
Alessandra Binazzi
Alessandra Binazzi Consulting
Alessandra Binazzi is a multi-lingual professional with a surprisingly varied experience and one common thread: International markets and customers. Proficient in all major European languages, Alessandra has dedicated her professional life to marketing, selling, supporting and educating customers in all continents. University educated in Boston, MA, she was exposed to global technology companies from the beginning of her career, with particular focus on globalization and multilingual digital content. Alessandra Binazzi Consulting combines Alessandra's background in languages, technology and business to develop globalization strategies tailored to the needs of organizations in a growth stage. Alessandra received a BS in International Business from the University of Massachusetts and an MBA from Northeastern University in Boston. She has lived and worked in 10 different countries.
María Jesús de Arriba Díaz
Workday
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