[GALA Valencia 2024] A new paradigm for localization project managers in the age of AI
In the era of AI and Gen AI, the role of localization project managers must transform to meet the evolving needs of the localization industry. The traditional project management skill sets are not sufficient anymore; we must redefine the core tenets and skillsets that the localization project managers need to thrive in this rapidly changing landscape. At Dell PMO, we have been at the forefront of this evolution, which encompasses a transition from operational project management to a role centered on strategic engagement at the program level.
We have shifted our focus from being task-oriented to result-oriented, from executing short-term initiatives to driving long-term vision, and from delivering projects to building AI competency into our workflows/toolbox. Ultimately, our aim is to become a Globalization Center of Excellence. As strategic partners, we want a seat at the table with our stakeholders to drive localization into the heart of Dell's global strategy, for the benefit of our global customers.
We are excited to share our journey of PMO evolution, the criteria that guided our transformation, the strategic plans we have implemented, and the key success measures we’ve achieved. Our story serves as a testament to the power of adaptation and innovation, showcasing how localization project managers can thrive in the era of AI and Gen AI by reimaging their roles and skill sets to meet the evolving demands of the localization industry.
Host organization: Globalization and Localization Association
Event Speakers
Aki Hayashi
Dell Technologies
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Gwenola Trystram
Dell Technologies
Gwen lives in the North West of England with her partner and 3 children. She has been in the localization industry for +20 years. She graduated with a Bachelor in European Studies from Newcastle University, followed with a Master in Localization and Terminology in France. Gwen started her career as a terminologist in the car manufacturing industry. Later as a telco Project Manager she used her attention to details and optimization skills to deploy CAT tools and set quality standards in a Localization start-up. She later provided linguistic consulting as a freelancer for 5 years before she joined Dell to build a pool of multi-cultural Language Specialists. After 10 years as a Sr Manager and a tracking record of contribution to the B2B segment revenue, she is now an Engagement Manager at Dell. In this role, she ensures that all facets of the business can benefit from the localization best practices, for maximizing Dell's global presence and revenue. She also supports the design and implementation of a language strategy across the business. In 2021 Gwen has onboarded an Executive Coaching certification journey and is an active member of Dell Mentoring program.