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- [LIVE WEBINAR] Ask Me Anything about... Global Brand Management!
[LIVE WEBINAR] Ask Me Anything about... Global Brand Management!
20 Mar 2025
08:00 AM
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09:00 AM
In your local timezone
Members: Free
Non-Members: $75
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Are you ready to take your global brand strategy to the next level with expert insights from the localization industry?
Join GALA for our first Ask Me Anything (AMA) webinar, where we're going to talk about global brand management.
A panel of four experts from our Member Program Committee (Colleen Beres, Johan Botha, Gwen Trystram, and Jessica Yaacoub) will speak with Simon Hodgkins, Chief Marketing Officer at Vistatec. Simon founded the Think Global Forum, the Think Global Awards, and VTQ magazine and was recently named a CMO to Watch in 2024 by the CMO Alliance.
Topics include
- Adaptation vs. Standardization - Finding the right balance
- Cultural Connection - making your brand resonate worldwide
- Measuring Global Success - Tracking performance effectively
- Adapting to Change - Staying abreast of global trends
This session is an opportunity to ask your most pressing questions about global branding and learn from the best.
Host organization: Vistatec
Event Speakers
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Simon Hodgkins
Vistatec
Chief Marketing Officer at Vistatec. Vistatec has been providing global content services for organizations worldwide since 1997. Incorporated in the US and headquartered in Europe, we count many of the world’s most iconic brands among our customers and have an unrivalled client retention record. We have built our reputation on business and technology solutions that efficiently and effectively accelerate global commercial success. #ThinkGlobal
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Colleen Beres
Terra Translations
Colleen Beres is the Chief Strategy Officer for Terra Translations. She earned a Bachelor of Business Administration from Loyola University Chicago in Operations and an MBA from Northwestern University's Kellogg School of Management in Finance and Management & Organizations. Colleen has spent the past 19 years of her career utilizing qualitative insight and quantitative data to help safeguard businesses and organizations while promoting successful growth.
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Johan Botha
Folio Online
With over 20 years of experience in the language services industry, I'm a seasoned manager, translator, and African language solutions specialist. I lead Folio Online and Folio InterTel, two of the most reputable and successful language service providers in Africa, serving some of the world's biggest brands and organisations. Founder of the Association of Language Companies in Africa (ALCA), the first umbrella organisation of its kind for the localisation industry in Africa with the mission to unite language service providers across the African continent. I'm passionate about developing and implementing cutting-edge technology solutions, to enhance the quality, efficiency, and scalability of language services. In addition to ALCA, I'm also a member of and organiser for a variety of international industry associations and initiatives, wherein I actively contribute to the global and in particular the African localisation community, by sharing insights on a variety of current industry trends and advocating for ethical best practices. LinkedIn: https://www.linkedin.com/in/johanbotha/
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Gwenola Trystram
Dell Technologies
Gwen lives in the North West of England with her partner and 3 children. She has been in the localization industry for +20 years. She graduated with a Bachelor in European Studies from Newcastle University, followed with a Master in Localization and Terminology in France. Gwen started her career as a terminologist in the car manufacturing industry. Later as a telco Project Manager she used her attention to details and optimization skills to deploy CAT tools and set quality standards in a Localization start-up. She later provided linguistic consulting as a freelancer for 5 years before she joined Dell to build a pool of multi-cultural Language Specialists. After 10 years as a Sr Manager and a tracking record of contribution to the B2B segment revenue, she is now an Engagement Manager at Dell. In this role, she ensures that all facets of the business can benefit from the localization best practices, for maximizing Dell's global presence and revenue. She also supports the design and implementation of a language strategy across the business. In 2021 Gwen has onboarded an Executive Coaching certification journey and is an active member of Dell Mentoring program.
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Jessica Yaacoub
Bromberg & Associates, LLC
Jessica is the Director of Operations and Development for Bromberg & Associates and is responsible for supervising and liaising with all departments. In this role, Jessica works with clients to advise and assess their language needs. Jessica was formerly the Head of the Translation department at Bromberg. Through this role she applied her language skills and project management skills. Adding to that, Jessica works with our compliance consultant to ensure that the company meets all compliance requirements on a local, state, and federal level. Ms. Yaacoub is a native Arabic speaker and is fluent in French and English. She has a Bachelors’ degree in Linguistics with a double major in Computer Science from Wayne State University and is currently pursuing her MBA at the University of Illinois.