[GALA Valencia 2024] Plain and Easy Language: ensuring accessible communication for all.

22 Apr 2024
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In 2022, we acquired a Spanish company, and were involved in their projects about simplifying language for a specific audience, connected to the concept of "Lectura fácil" (Easy-to-Read). This sparked our professional and personal curiosity, we wanted to know more. We dedicated to extensive reading of specialized literature and connect with various associations and research centres. Through this exploration, we discovered an entirely new niche for us. This marked the beginning of a positive cycle for all companies within our group, allowing us to comprehend the multiple aspects of inclusive communication and its practical implementation in language and visual representation. Easy and Plain Language are versatile tools for promoting inclusive, accessible communication. They ensure that everyone, regardless of their language proficiency or cognitive abilities, can fully understand critical information. By embracing Inclusive Language, businesses and organizations can become catalysts for positive change, breaking down communication barriers and fostering a more inclusive society.

The power of Easy and Plain Language lies in its ability to transcend linguistic and cognitive boundaries, making it an essential tool in the pursuit of clear, inclusive communication on a global scale. it not only adds social value to our work but also present an opportunity to expand our services, supporting clients in their commitment to transparent and accessible communication. Moreover, an increasing number of countries recognize the positive impact of language accessibility, particularly in public sectors like healthcare. Official bodies are mandating the provision of information in easily understandable formats. Join our practical session where we will share our experiences and provide examples of the different aspects and applications of Easy-to-Read and Plain Language to meet the challenges of inclusive communication.

Host organization: Globalization and Localization Association

Event Speakers

Milena Spelta Parenti
Dema Solutions Srl

Milena Spelta Parenti KAM at Dema Solutions Srl - Italy Born in Italy back in 1967 School Education High School specialized in Foreign Languages (EN-DE-FR) School for Interpreter and Translators in Bologna (Italy) Degree in Simultaneous Interpreting (EN-DE) IULM University in Milan Modern Foreign Languages, Degree in Germanistics Work Experience Over 30 years of experience in Export Departments in different industries (from ceramic tiles, to Food Export, till Steel Processing) In 2018 back to the language industry: co-founder of Dema Solutions srl with the role of Vendor Manager, then moved to Key Account Management Leisure Activities Long-time yoga practitioner, serial reader with a passion for contemporary art, and travelling, especially mountain trekking Currently studying Sanskrit

Jovana Maravic
Dema Solutions

Sales Manager at Dema Solutions SRL, an Italian LSP with branch offices in Serbia and Spain. Looking forward to exchanging experience and knowledge with industry professionals. Eager to learn, share knowledge and always looking for improvement.