[GALA Valencia 2024] Plain and Easy Language: ensuring accessible communication for all.
In 2022, we acquired a Spanish company, and were involved in their projects about simplifying language for a specific audience, connected to the concept of "Lectura fácil" (Easy-to-Read). This sparked our professional and personal curiosity, we wanted to know more. We dedicated to extensive reading of specialized literature and connect with various associations and research centres. Through this exploration, we discovered an entirely new niche for us. This marked the beginning of a positive cycle for all companies within our group, allowing us to comprehend the multiple aspects of inclusive communication and its practical implementation in language and visual representation. Easy and Plain Language are versatile tools for promoting inclusive, accessible communication. They ensure that everyone, regardless of their language proficiency or cognitive abilities, can fully understand critical information. By embracing Inclusive Language, businesses and organizations can become catalysts for positive change, breaking down communication barriers and fostering a more inclusive society.
The power of Easy and Plain Language lies in its ability to transcend linguistic and cognitive boundaries, making it an essential tool in the pursuit of clear, inclusive communication on a global scale. it not only adds social value to our work but also present an opportunity to expand our services, supporting clients in their commitment to transparent and accessible communication. Moreover, an increasing number of countries recognize the positive impact of language accessibility, particularly in public sectors like healthcare. Official bodies are mandating the provision of information in easily understandable formats. Join our practical session where we will share our experiences and provide examples of the different aspects and applications of Easy-to-Read and Plain Language to meet the challenges of inclusive communication.
Host organization: Globalization and Localization Association
Event Speakers
Milena Spelta Parenti
Dema Solutions Srl
Milena Spelta Parenti, born in Italy in 1967, is a seasoned professional with a strong background in languages. She holds a degree in Simultaneous Interpreting (EN-DE) from the School for Interpreters and Translators in Bologna and a specialization in Modern Foreign Languages from IULM University in Milan. Fluent in English, German, and French, Milena has over 30 years of experience in export departments across industries like ceramics, food industry, and steel processing. In 2018, she co-founded Dema Solutions Srl, where she transitioned from Vendor Manager to Key Account Manager. In this role, she not only builds strong client relationships but also helps steer the company toward accessibility and development goals. Milena is actively engaged in promoting inclusivity and accessibility, including through Dema Solutions’ participation in the prestigious AMAC Master 2024 (ACCESSIBILITY TO MEDIA, ARTS AND CULTURE) at the University of Macerata. She delivers webinar sessions sharing insights on creating inclusive cultural experiences. A dedicated lifelong learner, Milena is a yoga enthusiast, avid reader, and traveller passionate about contemporary art and mountain trekking. She is currently studying Sanskrit to deepen her cultural knowledge.
Jovana Maravic
Dema Solutions
Sales Manager at Dema Solutions SRL, an Italian LSP with branch offices in Serbia and Spain. Looking forward to exchanging experience and knowledge with industry professionals. Eager to learn, share knowledge and always looking for improvement.