[GALA Valencia 2024] Where chaos meets structure: Translating across a plethora of regional languages in an emerging market like India
Earlier this year, India surpassed China as the world's most populous country with 1.4 billion people spread across 28 states, each with its own regional languages and variations. India also achieved the second-fastest economic growth globally, ranking among the top 5 economies. For global organizations, India is a crucial market, but they face challenges in expanding due to language barriers. Many Indians speak English, but business efficiency requires local languages, and regulations may demand it in some sectors. This leads to the need for content localization and translation in India, which is complex due to numerous languages, reliability issues, and subpar quality standards.
In this session, I'll discuss how enterprises and global Language Service Providers (LSPs) can overcome these challenges. I'll use case studies to explore
(1) Do’s and don’t for localizing content and doing business in India
(2) How to leverage processes, mechanisms and incentives to meet TAT and quality expectations from linguists in an unstructured market like India
(3) Role of AI for Indian languages touching upon where its applicable and where its not
Host organization: Globalization and Localization Association
Event Speakers
Shrushti Chhapia
eLanguageWorld
Hello! I am a dedicated entrepreneur, a passionate linguist, and a proficient technocrat with a fervent desire to enhance effective communication in our world. My educational background includes a Master's degree in Translation from the UK, a Bachelor's degree in Engineering from India, a Level 4 award in Contemporary Management (UK), and an MCIL from CIOL. I bring a wealth of experience and expertise to the table, driven by a genuine commitment to fostering meaningful communication. I would be delighted to engage in a conversation with you. Feel free to drop a line to say hello at [email protected]. Looking forward to connecting with you!