Inclusive Language at Electronic Arts

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Is enough being done to localize inclusively? Electronic Arts (EA) didn’t think so. That’s why they decided to focus on how to make language more inclusive. Consider this their inclusion origin story.

Inclusive language is constantly growing and changing, making it challenging to localize in a truly authentic way. In the session, Amanda Hawthorne, Inclusive Language Specialist, shares some of EA experiences so far. She talks about:

• the company's processes in developing 30 inclusive language guides,
• the benefits of a centralized inclusive language website,
• how EA is building an inclusive language community,
• EA's future goals.

"We are not saying we have conquered exclusion, far from it, but we have taken some big steps towards embedding inclusion. We’ve already started our journey and we know that it is a road better traveled together, that’s why we’ll be sharing our story so far."

Host organization: Electronic Arts GmbH